The Brand
“La French Collection,
Houses of hospitality à la française”
Between tradition & modernity
La French Collection is an exceptional hotel label created by Groupe Giboire
to bring together hotels that cultivate the French art of hospitality.
Authenticity & flair, local & international — a singular art de vivre,
rooted in its territory, open to the world.
In 2026, the collection opens its first addresses: Les Cimes Bleues in La Baule,
where elegance meets the sea breeze, and Bârma in Courchevel — La Tania,
in the heart of the Alps.
Contacts
Press Contact
Zmirov Communication
- Elvis Nourdhajane & Salomé Cornet
- [email protected]
- 01 55 34 37 60